The EFLY flagship store, located in
Taichung, seeks to break the often cold and sterile feeling of technology product retail spaces, with a bright and unique installation art piece. The installation art, located on the main wall, seeks to connect the space, brand and even the entire industry, with a strong and colorful visual statement.
Aerial photography captured by drones, is unique in that it reveals both micro and macro level perspectives. The art piece incorporates the EFLY logo into a 3D rendering of buildings, that attempts to showcase the different appearances and definitions, as if shot from above by a drone.
The blue and white color scheme represents the sky and clouds. Combined with pine wood flooring and ceiling, the space attempts to emulate a natural environment. Overall, the interior design seeks to emulate the feeling of flying through the sky.
Go beyond, and look far.
EFLY 台中旗艦店在空間設計規劃上拋開機器展場冰冷生硬的刻板印象,透過主牆上個性鮮明的裝置藝術,讓空間、品牌,乃至於整個產業都能產生連結,令空間表現出強烈的獨特性。
主牆上由一座座的大樓模型組成 EFLY 的企業標誌,並以此為發想,帶入空拍機俯瞰城市的概念。可以微觀、可以宏觀,換個視角就有不同的面貌與解讀,正呼應空拍產業的服務特性。
藍白配色象徵藍天白雲,嵌入松木格柵的天花板和木質地板同時也上下呼應自然環境的意象;整體設計在既有符號中追求突破,一如「飛行」的本質:
跳脫地平線的,將望得更遠。