Inspired by Magritte's Surrealist paintings & the whimsicality of Street Fashion, Actually Boutique redefines the conventional boutique-elevating it from a muted repository of clothes to a wonderland of sensory and fashion stimuli. Situated along historical Seah Street, the New Insertions into the space are suspended away from the Old Shell, creating a unified backdrop for the merchandise.

Award: Overall Best Award and Silver Award for Retail at IDCS Design Excellence Awards, Singapore 2006