INDUSTHANA, One Brick At A Time One Brick At A Time Commercial spaces Commercial Spaces
INDUSTHANA, One Brick At A Time One Brick At A Time Commercial spaces Commercial Spaces

Industhana, the boutique store, was designed to achieve the client’s vision of a
premium clothing store with an old world charm-dating back to the routes of the Indus Valley Civilization. The raiment to be exhibited here, had to dwell in a place with a distinct unification of stature and ethnicity.

The store had to be
sensitively designed, to retain its exclusivity in its situation at the heart of a mall. The access and interiors adopt the concept of a traditional dwelling with closed walls and a window with evenly spaced bright rods to beckon curiosity.

The interior showcases a myriad of quirky concepts like the wheel, for the reception counter, to set things off, metaphorically; the criss-crossed bamboo frames for the display units, the suspended jute ropes, the oddly shaped-tree branches displaying the jewellery, etc. simulate the rugged aesthetics of an early civilization.

Spaces within are delicately classified into common, private and semi-private. The common areas include the apparel displays where customers are free to walk around and make their choices, while the ornamental jali has been introduced to project a focal point to the semi-private area where the designer customises exquisite couture. Adding to the old-world charm are the embellished mirrors; one positioned on the wall, representative of private trial areas while the other one, is in a more common area.

Alternatively, the textures were achieved by utilising conventional materials unconventionally. The walls link the common areas with the private ones by displaying an array of textures of decorative tones mixed with more earthy rugged ones, by using materials such as fabric for the wallpapers and hand finished wall patty for the reception counter.

The terracotta finish for the flooring compliments the yellow hues of the walls; while the jute and pine-wood ceiling, softly lit by the cane basket fixtures, complete the look.

Just as the spaces are coherent, the articulate features work together to make the place conspicuous as well as eminently functional.

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