HB Design believes this end product is always the result of a process of engagement – with the client, the site and with the drivers which emerge from the brief. This process is a truly creative one because the end is not known at the beginning. It only gradually emerges as a result of constant exploration of how innovative design can still tick all the performance criteria boxes.
We believe it is crucial to engage the client in this problem-solving journey. In that way the client is brought into the design process, taking ownership of design decisions, understanding why they have been made and how they work to achieve an outstanding result.